Samsung’s upcoming foldables event appears poised to be more than a simple phone launch. According to a report from Seoul Economic Daily, Samsung plans to unveil the Galaxy Glasses at its next Galaxy Unpacked event, with industry sources indicating the show will take place in London in July. If that timing holds, this year’s event could present a multi-device showcase rather than a single-product reveal.
The Galaxy Glasses are expected to be introduced alongside the Galaxy Z Fold 8, Z Fold 8 Wide, Z Flip 8, and the Galaxy Watch 9 series. That lineup suggests Samsung will put foldables and wearable innovation at the center of its summer announcements, with the glasses positioned as the headline newcomer. Presenting glasses alongside phones and watches underscores Samsung’s intent to broaden its wearable ecosystem and to emphasize cross-device AI experiences.
Leaks and industry details shared so far imply the first Galaxy Glasses, codenamed “Jinju,” will take a different approach than many smart glasses prototypes: they reportedly forgo an onboard display. Instead, the Jinju model is said to run Android XR and rely on audio and camera-driven features. Key hardware details circulating include a 12MP Sony camera, a Snapdragon AR1 chipset, directional speakers integrated into the frame, and a modest 155mAh battery. On the software and AI side, Google’s Gemini model is expected to handle voice-driven interactions, which would let wearers ask questions, get directions, initiate translations, or otherwise interact with information without needing to pull out a phone.
Design leaks that surfaced previously suggest Samsung is aiming for a familiar, glasses-like appearance. Those renders show frames that look much closer to conventional eyewear than to bulky headsets, which appears deliberate: mainstream appeal depends in large part on how normal the glasses look and feel when worn. By partnering with established frame brands like Warby Parker and Gentle Monster, Samsung signals it wants the Galaxy Glasses to be something people are comfortable wearing in public, not just a gadget for early adopters.
A Tease, Not Necessarily a Launch
Expect a product reveal rather than immediate retail availability. Samsung has used staged rollouts before: the Galaxy Ring was teased at Summer Unpacked 2024 long before it went on sale. Following that playbook, Samsung’s July event could serve to showcase and validate the Galaxy Glasses—confirming they exist, demonstrating features, and generating consumer interest—while actual shipping and sales would follow later. This staged approach allows Samsung to build awareness, gather feedback, and refine marketing and retail plans ahead of a wider release.
Alongside Jinju, Samsung is reportedly developing a second, more advanced model codenamed “Haean.” That variant is said to include a micro-LED display and is targeted for a 2027 release window with a projected price range between $600 and $900. In contrast, Jinju is positioned as the near-term offering, with rumors suggesting a retail price somewhere between $379 and $499. Those price points will place Samsung in direct competition with existing smart-lens and smart-glasses products, while aiming to differentiate on AI capabilities and a lighter, more fashion-forward design.
Meta has already moved millions of Ray-Bans with its take on smart eyewear, so Samsung faces the challenge of convincing consumers that glasses powered by Gemini and a more subtle design offer a compelling alternative. The combination of practical features—camera-assisted translation and directions, voice-based AI, and discreet audio—paired with respected frame partners could position Samsung to capture attention beyond the usual tech crowd.
Ultimately, July’s Unpacked event will provide the first clear look at how Samsung is defining smart eyewear for mainstream audiences. Whether the company can deliver on both utility and style remains to be seen, but the strategy is deliberate: reveal early, refine, and then scale into the market. If Samsung executes well, Galaxy Glasses could represent a meaningful step in bringing conversational, on-face AI experiences to more people.