If you noticed Peter Parker hanging upside down on a construction beam in the first Spider-Man: Brand New Day trailer back in March, you likely also spotted a Samsung Galaxy Z Flip. Samsung’s presence in that scene was unmistakable. Now the collaboration between Samsung and the Spider-Man film is official — and it extends far beyond a brief product cameo.
Samsung confirms that Peter Parker uses the Galaxy Z Flip 7 throughout the movie, while Ned Leeds — the tech-savvy “guy in the chair” who essentially runs mission control for Spider-Man — relies on the Galaxy Z Fold 7 and a Galaxy Watch. Those device choices feel appropriate for the characters: a compact, foldable phone for Parker’s on-the-go style, and a larger foldable device and smartwatch for Ned’s behind-the-scenes coordination and monitoring duties.
The partnership, however, reaches deeper than on-screen product placement. Rather than simply decorating the film’s world with branded devices, Samsung and Sony Pictures collaborated to create an interactive fan experience that mirrors a plot element in Brand New Day. In the movie, Ned builds a custom website to track Spider-Man across the city. The fictional site has been brought into the real world as the Spidey Tracker — a live, fan-powered experience tied to events, creator content, and curated sightings.
The Spidey Tracker Is Now Live
Spidey Tracker powered by Samsung Galaxy as seen in the upcoming Spider-Man: Brand New Day film. © & ™ 2026 MARVEL. ©2026 CPII & TSG
Starting at 3 PM ET on the announced day, fans could visit SpideyTracker.com to follow Spider-Man sightings as they appear. The Spidey Tracker aggregates reports coming from live events, creator videos, and select real-world locations, allowing fans to engage with the film’s world in real time. The experience merges fictional storytelling with interactive, real-world participation, offering an unusual promotional approach that encourages fans to become active contributors.
Samsung’s devices are woven throughout both the fictional tracker shown in the film and the live tracker available to fans. That seamless integration helps the film’s technology feel authentic while showcasing how foldable phones and wearables can support a dynamic, connected experience. The Galaxy Z Flip 7, Galaxy Z Fold 7, and Galaxy Watch are not only props; they are presented as functional tools that characters use to coordinate, communicate, and track activity around the city.
The timing of the Spidey Tracker launch was deliberate. It coincided with the release of the film’s second trailer, amplifying excitement and providing fans a hands-on way to interact with the movie’s narrative ahead of the theatrical release. Spider-Man: Brand New Day is scheduled to hit theaters on July 31, and the tracker serves as both a promotional vehicle and an immersive extension of the film’s plotline.
For fans, the Spidey Tracker is more than a marketing gimmick. It invites participation by making the movie world feel tangible: sightings and events posted by creators and attendees populate the tracker map, creating a communal experience that evolves during the promotional period. This format encourages social sharing and collective engagement while spotlighting the real-world capabilities of Samsung’s current Galaxy lineup.
By blending in-film storytelling with an interactive digital feature, the collaboration between Sony Pictures and Samsung aims to deepen audience immersion and spark conversation among fans. Whether you’re tuning in to watch the trailers, following live events, or checking the tracker for the latest sightings, the partnership offers multiple ways to connect with the film’s story and its characters before the movie reaches theaters.