Apple has quietly made its lowest-cost iCloud+ plan far more attractive in many parts of the world. For users in the countries included in the rollout, the 50GB iCloud+ tier — which costs just $0.99 per month — now includes Apple TV and Apple Arcade at no extra charge. That means storage, streaming, and a library of games bundled together for less than a dollar a month, with no separate sign-ups required.
Normally, Apple TV+ and Apple Arcade are sold as separate subscriptions in markets like the United States, where Apple TV+ recently increased its price and Apple Arcade also carries its own monthly fee. Buying those services individually alongside iCloud+ can add up quickly. But in the countries covered by this change, Apple has combined these services into the cheapest iCloud+ package, effectively lowering the cost of access to both streaming and gaming for millions of users.
A Bundle That Beats Apple’s Own Deal
The expansion includes a diverse set of countries such as India, Saudi Arabia, Singapore, Türkiye, and the United Arab Emirates, among others. Apple has indicated it intends to complete the rollout to the targeted regions by the end of September. For existing iCloud+ subscribers in those markets, Apple TV and Apple Arcade are being added automatically to their accounts, so no action is required. Customers who were previously subscribed to Apple TV or Apple Arcade separately are being migrated to iCloud+ and their old standalone subscriptions are canceled automatically. Apple has stated that Arcade save data and game progress transfer without interruption, ensuring a seamless changeover for players.
This approach undercuts Apple One in these markets. Apple One is Apple’s usual all-in-one bundle, which bundles services such as Apple TV, Apple Music, Apple Arcade, and iCloud storage. In many of the affected countries, Apple One is no longer accepting new sign-ups, and Apple is directing customers toward the newly enhanced iCloud+ offering instead. Existing Apple One subscribers in those markets will keep their current plans unchanged, but new customers are likely to find better value by enrolling in the expanded iCloud+ package.
Beyond bundling changes, Apple is also expanding the availability of Apple TV. The service is being launched in dozens of additional countries as part of this effort, bringing Apple TV’s global footprint to roughly 170 countries. Several markets, including some where Apple TV had not previously been available, are seeing the streaming service for the first time. In select regions, Apple is also including Apple Music Select — a curated, ad-free set of stations — as part of the local offerings, while providing options to upgrade to full Apple Music at reduced rates for users who want the full catalog.
Not Available in the US (Yet)
It’s important to note that this bundled iCloud+ deal does not include several key Western markets. The United States, United Kingdom, Canada, Australia, and most of Western Europe are excluded from the promotion for now. Those are the same areas where Apple continues to offer and promote Apple One at its standard pricing. If you live in one of the roughly 100 countries included in the rollout, check your iCloud+ subscription details in your device’s Settings app to confirm that Apple TV and Apple Arcade appear. If they are present, your subscription now covers storage, streaming, and games under the single $0.99 monthly price for the 50GB tier. If you do not yet see the change, it may be a matter of timing as Apple completes the regional rollout.
This move represents a strategic shift in how Apple packages and markets its services in different regions. By embedding Apple TV and Apple Arcade into the entry-level iCloud+ tier in selected countries, Apple is offering a highly competitive bundle that could expand the reach of its streaming and gaming services while making the company’s storage plans more appealing. For customers in the affected countries, the change is a clear value upgrade; for customers in excluded regions, it remains to be seen whether Apple will extend the same pricing and bundling strategy more broadly in the future.