If you are considering subscribing to Google’s AI plans, be prepared for some pricing and feature changes announced at Google I/O. Google revealed updates across multiple AI subscription tiers, including the introduction of a new plan, adjustments to existing premium options, expanded model access, and changes to how usage is measured. Many of these updates begin rolling out immediately, and they affect features, storage, and access to advanced AI tools for creators, developers, and everyday users.
One of the most significant changes is the launch of a new AI Ultra plan priced at $100 per month. This tier is positioned for developers, creators, and power users who require higher usage limits and access to more capable tools. The Ultra plan offers substantially greater usage capacity than the Pro tier, with Google advertising a usage limit multiple times higher than Pro. In addition to increased usage, Ultra subscribers receive integration with the Gemini 3.5 Flash model, priority access to Google’s Antigravity development environment, and generous cloud storage allocations. The plan also includes an individual YouTube Premium subscription as part of the package.
Google has also adjusted the pricing of its top-tier offering, lowering the AI Ultra (previously listed at $250 per month) to $200 per month while retaining its advanced features. That top-tier still provides the highest usage allowances—designed for intensive, professional-grade workflows—and includes access to experimental research tools aimed at large-scale or creative projects. Subscribers to the highest tiers will also gain access to Google’s agent-based software, including newly announced agent technologies intended to streamline complex, automated workflows and creative tasks.
Across the AI Plus, Pro, and Ultra plans, Google is expanding model availability by rolling out the Gemini Omni model globally. Gemini Omni supports multimodal video generation and editing through the Gemini mobile app and Google Flow, enabling richer creative workflows that combine images, video, and text. At the same time, the Gemini 3.5 Flash model is becoming broadly available across these tiers, aimed at advanced coding tasks and complex problem solving. These model rollouts indicate Google’s intention to provide more capable multimodal and coding-oriented capabilities to paying subscribers.
For productivity-focused features, Gmail’s AI Inbox functionality will be introduced to Ultra, AI Plus, and Pro subscribers in the United States. This includes “Daily Brief,” an AI agent that consolidates information from Gmail, Calendar, and chat to deliver a personalized, actionable summary each day. Later in the summer, Google plans to release Google Pics for AI Pro and Ultra subscribers — a new image creation and editing tool — and expand voice capabilities across Gmail, Docs, and Keep to improve hands-free and voice-driven workflows.
When it comes to media and entertainment benefits, YouTube Premium will remain included with the Ultra tiers. Additionally, paid AI Pro subscribers in selected countries will soon receive a complimentary “YouTube Premium Lite” subscription in eligible regions. Google has also integrated Health Premium and Home Premium benefits into both AI Pro and Ultra tiers, consolidating certain perks previously available separately and aiming to enhance the value proposition of higher-tier subscriptions.
Google is changing how it manages service availability to better reflect resource consumption. The previous model that used daily prompt limits is being replaced by a “compute-used” system. This new approach measures usage based on factors such as prompt complexity, chat length, and features used. Compute usage will refresh periodically throughout the day—every five hours—until a weekly limit is reached. If a subscriber exhausts capacity on the largest models, Google’s system will automatically transition them to faster, smaller models to maintain service continuity.
To complement the compute-based model, AI Pro and Ultra subscribers will have the option to buy pay-as-you-go top-up AI credits for Google Antigravity and Google Flow. Support for using these credits with the Gemini app is planned to arrive soon. These top-up credits are designed to give subscribers flexible access to higher compute resources when needed, without forcing an immediate upgrade in subscription tier.
Overall, Google’s updates focus on offering more granular tiers tailored to different user needs—from creators and developers who require high compute and storage, to professionals seeking productivity features and casual users who want media benefits. Many of these subscription updates are available now, with additional features and rollouts planned for the coming months. If you rely on advanced AI capabilities or plan to use these tools in professional projects, review the updated tier details to choose the plan that best fits your workflow and budget.