Not long after the launch of Disney’s vertical content feed, Netflix has introduced a visual redesign for its mobile app that brings a vertical layout optimized for smaller screens. Branded “Clips,” this new feature offers users a personalized vertical video feed that acts as a highlight reel for available content. Elizabeth Stone, Netflix’s Chief Product and Technology Officer, explained that the update is designed to make discovery faster and more engaging on phones.
Mobile is an important part of how Netflix members stay connected to the entertainment they love. With our enhanced navigation and Clips, our new vertical video feed, we’re building on past learnings to deliver an experience designed for the way members want to enjoy Netflix on their phones: for the moments in between, to discover a new title, or a quick laugh. Our vision is to make our mobile experience as entertaining as what you watch, delivering increasingly personalized, immersive experiences for any mood or moment. This is just the beginning.
Netflix describes the Clips feed as a way to reduce the friction of traditional discovery by minimizing long, repetitive scrolling. Instead of browsing static posters and long descriptions, members will see short video snippets tailored to their tastes. These clips can highlight striking moments, key scenes, trailers, or other bite-sized previews that help users decide whether to watch a full title. The goal is to make mobile browsing feel more immediate and entertaining, especially for users on the go or looking to browse quickly between other tasks.
The Clips interface is designed to be interactive. From each clip, viewers can add a title directly to “My List,” share specific moments or recommendations via text and social channels, and quickly access more information about the featured show or movie. The feed aims to keep actions simple and accessible so users can move seamlessly from discovery to viewing or saving without leaving the vertical experience.
Netflix also plans to broaden the range of content available through Clips. In addition to scenes and trailers, the company intends to experiment with content formats such as podcasts, live programming highlights, and curated collections centered on specific genres or themes. Early testing of curated “Clips” collections will help Netflix refine how members browse and engage with grouped content, enabling more focused discovery pathways based on mood, genre, or interest.
Rollout for the updated mobile app begins today in several markets, including the United States, the United Kingdom, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa. Netflix says a broader global rollout will follow in the coming months. As with other staged launches, availability will expand gradually as Netflix collects user feedback and monitors performance across devices and regions.
For users concerned about control and personalization, Netflix’s approach emphasizes tailored recommendations powered by viewing history and preferences. Clips are presented with the same personalization principles that guide Netflix’s broader recommendation system, so the selection of short videos should improve over time as the algorithm learns what each member finds engaging. At the same time, the interface retains familiar account controls and list management so members can keep their profile settings, lists, and privacy preferences intact.
This update demonstrates Netflix’s continued focus on mobile-first experiences. By adopting a vertical, short-form video format, the company aims to meet shifting user behaviors and create moments of discovery that match how people consume content on their phones. While the feature is new, the company frames Clips as an evolving part of its mobile strategy—one that will be refined through testing, user feedback, and incremental enhancements to make browsing faster, more fun, and more relevant for each viewer.