Reports indicate Apple will unveil five new devices next month. The most talked-about product is one many have waited nearly a decade for: Apple’s first foldable iPhone.
If you’re considering an upgrade or simply curious about what’s coming, these launches will affect both choices and budgets. Multiple rumors suggest prices could increase across the lineup. The foldable model, in particular, may carry a premium price that rivals the cost of a used car.
What’s expected to launch
Industry reports point to an Apple event in September that will introduce three new iPhones and two new Apple Watch models. The iPhone 18 Pro and iPhone 18 Pro Max are expected to receive camera improvements and new color options, with several leaks suggesting prices could rise by $100 to $200 compared with last year’s models.
The biggest reveal would be a third iPhone model, widely referred to in leaks as the iPhone Ultra. This would be Apple’s first foldable, transforming from a phone-sized device into a larger, tablet-like display. Early estimates place the starting price near $2,000, with higher-capacity versions potentially approaching $2,500.
Rounding out the five devices are new Apple Watch models: the Apple Watch Series 12 and the Apple Watch Ultra 4. The Series 12 appears to be a modest update, while the Ultra 4 may introduce a redesigned case and additional health sensors aimed at fitness and outdoor users.
None of these details are official. Apple has not confirmed event dates or product specifications; the information comes from analysts and supply-chain sources rather than from the company itself. Still, multiple outlets report similar lineups and timing, and a September announcement—likely around the first or second week—would follow Apple’s customary schedule.
What to watch for
Even if the foldable iPhone debuts onstage, getting one right away may be difficult. Early supply-chain reports suggest initial inventory could be limited for several weeks after launch. Foldable displays are more complex to manufacture than traditional rigid screens, which can create production bottlenecks.
Pricing has trended upward as the launch approaches. Recent analyses put the foldable at a higher price than earlier rumors predicted, even as Apple is reportedly increasing production targets. That means the first wave of devices could sell out quickly and carry a steep price tag for higher-capacity models.
If you plan to wait for the foldable, prepare for limited availability and budget closer to $2,500 than $2,000 if you want a top-capacity configuration. For most buyers who want a straightforward upgrade, the iPhone 18 Pro and Pro Max are likely the safer and more accessible options in September. They should be easier to find at launch and offer incremental improvements without the same supply constraints or extreme pricing.
In short, Apple’s rumored September lineup could reshape upgrade plans for many users. Watch for official announcements from Apple for confirmed pricing, specs, and availability windows before making purchasing decisions.