Meta has introduced an AI assistant called Muse that can book travel, send emails, and even shop on your behalf. While the app offers free functionality for common, everyday tasks, more advanced and multi-step services require a paid subscription. Meta is positioning Muse as a personal assistant that integrates across devices and apps, but it also asks users to grant broader access to their accounts and data in order to deliver those capabilities.
Muse is available as a standalone app for iPhone and Android and can also be accessed on the web at muse.ai and inside WhatsApp. The assistant joins other Muse-branded tools Meta launched this year, including an image-generation feature inside Instagram. If you regularly use Meta’s services, it’s important to understand what Muse can do, what data it needs, and what features are free versus paid before you sign up and connect your accounts.
What You Get for Free, and What Costs Extra
For routine tasks, Muse is free to use. That includes straightforward requests such as sending an email on your behalf, converting a saved recipe into a grocery list, filling out simple online forms, or helping draft short messages. These basic interactions are designed to save time and streamline everyday chores without requiring payment.
However, Muse limits certain more complex or resource-intensive services to paying customers. Tasks that involve negotiation, multi-step travel planning, or extended automated interactions fall under the paid tier. At launch, Meta offers two subscription levels: the Power plan, priced at $20 per month, which increases monthly usage limits; and the Maximum plan, priced at $100 per month, intended for users who require the highest levels of access and usage. The free tier remains available for lighter use, but Meta requires a payment method to be added when you start using Muse, even if you initially plan to stick to the free options.
To help users keep track of consumption, the Muse app includes a usage meter that shows remaining monthly allotments. Meta says it will warn users before limits are reached and prompt them to upgrade if they want continued access to paid features. This transparency is intended to prevent unexpected charges or surprises when interacting with the assistant.
Muse can act on your behalf to make purchases using a checkout tool built with Stripe called Link. Instead of sharing your real card number directly, Link generates a one-time-use virtual card for each transaction, which shields your primary card details. Meta also indicates that additional checkout methods, such as integrations with other commerce platforms and password managers, are planned for future updates.
Permissions, Privacy, and Data Access
To perform its tasks, Muse requires permission to access a range of accounts and apps: email, calendar, payment methods, and other services you use frequently. That access enables the assistant to view appointments, confirm travel dates, send messages at appropriate times, or complete purchases. It may also request access to connected devices and services such as health trackers or smart home systems if those integrations are needed for a given task.
Meta emphasizes that users control which apps and services Muse can connect to, and connections can be revoked at any time. The company also states that Muse cannot directly view passwords or full card numbers. Those sensitive credentials are stored in separate secure storage that the assistant can use operationally (for example, to authenticate or make a payment) without exposing the raw values to the AI itself. Still, granting broad access to accounts increases the amount of personal data Meta may handle, and users should evaluate whether they are comfortable with that level of access before enabling integrations.
Where to Try Muse
You can try Muse for free through the web interface at muse.ai, via the iOS or Android apps, or inside WhatsApp where the assistant is integrated. The onboarding process prompts you to connect apps and add a payment method, and the app provides controls to monitor usage and manage permissions. If you use Muse, review the permissions and settings carefully so you understand what the assistant can access and how it acts on your behalf.
In summary, Muse aims to automate common tasks and simplify more complex workflows, but advanced functionality comes with a cost and requires broader access to your digital accounts. The free tier covers many everyday actions, while the paid plans offer higher usage limits and the ability to handle multi-step services. As with any assistant that interacts with personal data and financial information, weigh the convenience against the privacy and security implications before granting access.