Formula E and Lenovo Partner on AI, AR and Enhanced Fan Experiences

ABB FIA Formula E has announced a strategic partnership with Lenovo that designates Lenovo as the official provider of augmented reality (AR) and digital content for the electric racing series. The collaboration is focused on integrating AI-driven tools and AR graphics into live broadcast productions and building richer fan experiences across digital platforms.

At the heart of the partnership are practical, broadcast-ready applications of artificial intelligence. Lenovo will supply technology to optimize live video in real time—tools such as automated color balancing and video enhancement that can improve image consistency and visual quality across different cameras and lighting conditions. These AI processes are designed to operate within the live production workflow so viewers receive a clearer, more polished broadcast without adding manual overhead for production teams.

In addition to video optimization, Lenovo will enable AI-powered AR graphics to be inserted directly into the live feed. Those graphics can overlay the race with contextual data—telemetry, driver statistics, race position, and other dynamic insights—helping broadcasters tell a richer story while keeping the visuals integrated and immediate. By delivering AR elements natively within the broadcast, the production can maintain timing and synchronization with the on-track action rather than relying on separate, out-of-sync overlays.

Beyond broadcast improvements, the partnership extends to fan engagement through immersive digital experiences hosted on Lenovo’s xIQ agent platform. These experiences aim to bring fans closer to the action by offering personalized content and interactive features that can run alongside live coverage or as stand‑alone digital activations. The xIQ platform is positioned to support scalable, data-driven fan services that respond in real time to race developments and individual preferences.

Formula E views this collaboration as an opportunity to pilot advanced computing and AI solutions in a live racing environment. The series has cultivated a reputation as a technology-forward championship, and this agreement allows both organizations to test, iterate and scale capabilities that could become standard across motorsport broadcasts and fan apps. Key goals include improving broadcast quality, enriching storytelling, and delivering more meaningful interactions for viewers and event attendees.

This partnership with Lenovo represents an exciting step forward in how we apply advanced technology to both our broadcast and fan experience.

Formula E has always been a platform for innovation, and working with Lenovo allows us to explore AI and advanced computing in a live racing environment… Collaborations like this are vital in helping us test, learn, and scale new solutions, ensuring we continue to push the boundaries of what’s possible in sport and remain at the forefront of technological advancement.

Practical benefits from the collaboration are expected to include smoother, more consistent visuals for television and streaming viewers, faster integration of live data into on-screen graphics, and new interactive features for fans using mobile and connected devices. For production teams, AI tools can reduce repetitive manual adjustments and free engineers and creatives to focus on storytelling and camera direction.

While the initial focus is on broadcast improvements and fan-facing digital experiences, the partnership also creates a testbed for future innovations that combine edge computing, machine learning and immersive media. As the technology is refined, similar capabilities could be applied across other sporting events and live entertainment, accelerating the adoption of intelligent production workflows and richer viewer experiences.

Overall, the agreement positions Formula E and Lenovo to explore tangible, audience-facing technology enhancements that improve both the look and the engagement of live race coverage. By integrating AI-driven video optimization, native AR graphics and an immersive platform for fans, the partnership aims to deliver a more dynamic, data-rich and accessible viewing experience for global audiences.