Jaguar has undergone a significant shift in its brand identity and overall direction, and that evolution is now becoming visible in the company’s vehicle lineup. The automaker introduced the Type 00 concept earlier, a radical departure from traditional automotive design that embraces a minimalist philosophy. Building on that shift, Jaguar has begun teasing its next production model, offering a restrained preview that hints at a bold new chapter for the marquee.
The forthcoming four-door Gran Turismo electric vehicle will be called the Type 01. The name is deliberate: “Type” references Jaguar’s historic naming conventions, while the numerals carry contemporary meaning. The zero symbolizes Jaguar’s commitment to zero tailpipe emissions, and the one denotes the vehicle’s role as the first model in the brand’s new generation of electric cars. Jaguar’s choice of a simple, evocative name underscores the company’s intent to fuse heritage cues with a modern, sustainable future.
We have reimagined Jaguar for a new era, with inspiration from what has gone before. Our engineers have achieved this with a vehicle that looks and drives like no other electric car, yet reflects a unique provenance. The Type 01 name is part of that story – for me, the zero also signifies a complete brand reset, and the ‘1’, our first car for a new chapter, a ‘one of a kind!’
Rawdon Glover, Managing Director at Jaguar, framed the Type 01 as both a reset and a continuation. His words emphasize a balance between honoring Jaguar’s past and accelerating toward an electrified future. By positioning the Type 01 as a distinct GT electric sedan, Jaguar signals a focus on combining luxury, performance, and zero-emissions technology in a package that aims to stand apart from conventional EVs.
Jaguar plans a full reveal of the Type 01 later this year. Ahead of that debut, prototype vehicles will make public appearances, including demonstrations around the upcoming Formula E race weekend. To preserve surprises and maintain the reveal’s impact, Jaguar will cloak these pre-production cars in a distinctive camouflage wrap. These early sightings will give enthusiasts and journalists a chance to assess proportions and presence, without disclosing all design and technical details prematurely.
Design-wise, the Type 01 is expected to continue the minimalist, refined aesthetic that Jaguar has been exploring. The Type 00 concept showed how the brand is stripping away unnecessary complexity in favor of clean surfaces, purposeful lines, and an emphasis on form that reflects both heritage and modernity. While production models must satisfy stricter engineering, safety, and regulatory demands than concept cars, the overarching design language is likely to retain a sleek, elegant character that nods to Jaguar’s storied past while asserting a clear identity for the electric age.
Manufacturing has shifted decisively toward electric vehicles as Jaguar transitions away from internal combustion powertrains. The Type 01 will be one of the early manifestations of that strategic pivot, intended to demonstrate how Jaguar’s luxury and driving dynamics translate to an electric platform. The automaker has teased the vehicle sparingly, choosing to build anticipation rather than reveal every detail ahead of the official unveiling.
As Jaguar moves forward with its new chapter, the Type 01 will be watched closely by customers and competitors alike. The combination of a legacy-inspired name, a focus on zero emissions, and a refined electric GT package positions the car as a statement of intent: Jaguar aims to carry its heritage into a sustainable future while offering a distinct alternative to other luxury electric vehicles on the market. Expect official specifications, interior details, and performance figures to be announced at the formal reveal later in the year, after which the Type 01 will take its place as the first production expression of Jaguar’s refreshed vision.